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A Holistic View on Retail Hard Floor Care
Posted in Cleaning Solutions,
Keep Your Retail Hard Floors Clean
The retail industry has undergone some significant changes in recent years. You only have to look at the shopping statistics for 2017 Black Friday to see how the industry is transforming. Store owners aren’t ready to close their doors yet, though. Many are making adjustments to accommodate the sales shifts by revamping their stores, making them more customer centric and providing the best customer experience possible.
This new focus has placed store appearance squarely in the spotlight, emphasizing aesthetics, cleanliness, and other factors that help create a certain ambiance that provides a welcoming environment for shoppers. This also means that floors are under more scrutiny than ever before.
It makes sense though. Floors catch the brunt of traffic, coming into contact with every single person who walks through the doors – even if they don’t touch anything else within the store. The floors will show dirt and high traffic wear long before any of the other fixtures.
A clean store (and clean floors) definitely boosts the customer experience – and their perception of the business. With social media sitting so prominently on the forefront of virtual interaction, more and more people are turning to review sites like Yelp and social media sites like Facebook to “check out” a store before they visit it. Poor ratings and reviews are something that today’s brick and mortar retailer simply cannot afford.
How well does your current floor care keep up with the traffic your store sees every day? Are your floors holding up their end of the bargain, adding to the positive customer experience that you want to provide? In one survey, 86% of shoppers said they would leave a store if the floors were dirty.
Download the Guide
Bottom line, dirty floors can cause you to lose customers – but that doesn’t have to be you. Download our white paper on Hard Floor Care that Makes Retail Shine – A Holistic View and discover the best practices for caring for your floor so you can keep giving your customers the shopping experience they want and that will keep them coming back.