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Tennant Company Appoints Sandro Haim as VP and General Manager EMEA
2026-18-02
ANTWERPEN, BELGIUM – Tennant Company (NYSE: TNC), a world leader in the design, manufacturing and marketing of solutions that help create a cleaner, safer, healthier world, today announced the appointment of Sandro Haim as VP and General Manager, EMEA.
In his new role, Sandro Haim will lead Tennant’s regional commercial strategy and execution across Europe, the Middle East and Africa, working with teams across sales, service and key accounts to accelerate profitable growth and deepen customer relationships.
Prior to this appointment, Sandro Haim held senior leadership roles within Tennant, including leading the company’s business in Latin America, with responsibility for driving commercial execution and growth, achieving a 7-fold growth of the business in the last 15 years.
Over his 24 years with Tennant Company, Sandro has consistently driven growth in the LATAM region, advanced innovations such as the EaaS business model, and fostered strong relationships with customers” said Rusty Zay, SVP and Chief Commercial Officer at Tennant Company. “I’m looking forward to the impact his leadership will bring as we accelerate growth momentum in this critical region”.
Sandro Haim is a long-time industry leader with experience spanning commercial leadership, go-to-market execution and regional business growth. He is renowned for an approach grounded in focus and continuous improvement, including practical emphasis and prioritisation to help teams deliver meaningful results for customers.
Sandro Haim, VP and GM EMEA
“I’m excited to take on this role and work with our teams across EMEA to stay focused on what matters most: serving customers better and executing with clarity. That means strengthening the partnerships we have with our distributors and direct customers alike, and making it easier for them to buy, service and scale with Tennant,” said Sandro Haim. “This is a competitive market, and our success will come from strong local relationships, trusted key account partnerships, and consistent delivery — day in, day out.”
About Tennant Company
Founded in 1870, Tennant Company (TNC), headquartered in Eden Prairie, Minnesota, is a world leader in the design, manufacture, and marketing of solutions that help create a cleaner, safer, and healthier world. Its products include equipment for maintaining surfaces in industrial, commercial, and outdoor environments; detergent-free and other sustainable cleaning technologies; and cleaning tools and supplies. Tennant's global field service network is the most extensive in the industry. Tennant Company had sales of $1.24 billion in 2023 and has approximately 4,500 employees. Tennant has manufacturing operations throughout the world and sells products directly in 15 countries and through distributors in more than 100 countries. For more information, visit www.tennant.com and www.ipcworldwide.com.
Media Contact (EMEA):
Tennant@sjspr.co
