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October 26, 2017 8:15 AM by Tennant Company
Don’t believe cleanliness counts? Here are three reasons it pays to keep your store shining and bright for the holidays.
- Customer satisfaction will increase. According to an ISSA study, companies with dirty facilities experience a 39 percent drop in customer satisfaction ratings.
- You’ll get a second chance if you slip-up. 86 percent of shoppers say that dirty floors send them running for the exit, making a clean floor essential. But if your floor ever loses its luster, take heart: 94 percent of customers who chose a store’s competitor for cleanliness reasons said they would give the store a second chance if they cleaned up their act.
- Customers will shop longer. Customers want to feel comfortable when they shop, and cleanliness is a key part of that comfort. In a 2015 ISSA survey, 95 percent of shoppers reported that factors including dirty floors, spills or unpleasant odors would make them second-guess their shopping decisions.
Cleanliness has a huge impact on your customers. Visit our Retail Solutions page to learn about products and services that can bring year-round shine to your store.